São Paulo

Considered the economic capital of South America, São Paulo has much more to offer than good opportunities for business.

Know as “The city where everything happens and everybody meets”, São Paulo received millions of immigrants from all parts of the world the beginning of 20th century. Sao Paulo is the 3rd largest Italian city (after Rome and Milan); the largest Japanese colony outside Japan; the largest Spanish colony outside Spain; it is also home of large colonies of Lebanon, Jewish, Arabians, Koreans, all leaving in peace in the same neighborhood.

This unique mix of people and cultures produced the perfect environment for one of Paulistas’ passion: to eat!  São Paulo is one of the centers for the appreciators of the “good table”. More than 1,000 restaurants satisfy the most severe palates, serving typical Brazilian foods and almost all kinds of cuisine.

The strength of the economy allow people to consume, bringing the best international brands and stores to the city. According to the Mistery Shopping International, the Rua Oscar Freire is the 8th most sophisticated shopping area in the world. Sao Paulo has more than 50 shopping malls, for all kinds of people and pocket. There you find the best of Brazilian fashion, with great deals for clothing, jewelry and shoes

The city also offers an intense artistic and cultural life.  No stroll for the city will be complete, without a visit to the Museums of São Paulo, whose quantities keep master-peaces of great international and Brazilian. It is the Mecca of Brazilian theater and music shows.

If you prefer to hang out, the Paulistana nocturnal life, the right choice. The city offers innumerous options of bars, discos and shows of all rhythms, from Sunday to Sunday.

If this all is not enough to convince you to visit the city, São Paulo also offers great options for ecotourism. The city is surrounded by a huge urban Atlantic Rain Forest ring. There you find innumerous trails where you can feel and enjoy the nature.


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ATTRACTIONS

See details and pictures of each attraction of this destination.

Gay Parade
Brazilian Grand Prix
The Municipal Theater
Municipal Market
Museum of Art of São Paulo (Masp)
Ibirapuera Park
Estacao da Luz Railway Station
Pinacoteca do Estado
Museum of Sacred Art
Ipiranga Museum
Pátio do Colegio
Sala Sao Paulo
Business and Fairs

TRAVEL TIPS


• Don’t let to try the pizza of São Paulo, certainly of the best in the world. We recommend the Pizzaria Bras, in Moema and the Monte Verde at the Bom Retiro.
• Visit the Municipal Market to try the famous sandwich of mortadela. The cod crayon is also delicious.
• The Japanese food in Sao Paulo is just fantastic, with options for different budgets. We recommend the JAM Warehouse, at the Itaim.
• Visit the churches of the city, especially the Convent "Nossa Senhora da Luz", built in 1579.
• For a relaxing happy hour, we recommend the Original Bar in Moema, considered the best chopp (draft beer) in Sao Paulo with great options of Tapas.
• The Subway is safe and comfortable. Despite it does not cover the whole city, use it when possible.
• The children, cannot lose a visit to the Simba Safari and the Zoo, which is the 5th largest and one of the best in the world.
• Don’t let to enjoy the nightlife. There are infinite options, all over the week.
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CLIMATE


The climate in São Paulo is sub-tropical and the temperatures allow activities to the outdoors during the entire year. 

Despite being considered a cold city by some Brazilians, São Paulo's climate is, by world standards, actually warm and mild.

During the summer the average of daily high temperature is 28C. During the winter, the the average of daily low temperature is 12 C. All-time record temperatures are 38°C (100°F) and -2°C (28°F).

The stations of the year are not so defined as in the Hemisphere North. Rainfall is abundant, especially in the warmer months (January – March). The winter is dry, with low precipitation rates.


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PEOPLE


 

Due to the great number of foreigners and to the diverse migrants come of all the regions of Brazil, São Paulo are considered a cauldron of cultures.

Differently of other metropolis around the world, these different groups did not create ghettos or community neighborhoods and leave together and in peace.

Despite the image of cold and arrogant people among the Brazilians, the Paulistano is kind, gentile and very welcoming. Sao Paulo was elected the world’s 5th most receptive city by The Economist magazine.

The huge number of immigrants created the idea that the foreigner must to be introduced in the community. It is common to be invited for dinner or a drink after business.

Some famous Paulistanos: the formula 1 pilots Ayrton Senna, Felipe Massa, Rubens Barriquelo and Emerson Fitippaldi, the football players Roberto Rivellino, Cafu and Kaka.


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HOW TO GET THERE


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The contents of this site are copyright ? 2003 Biosfera Brasil Ag¨ºncia de Turismo Ltda. All rights reserved. Site Map
São Paulo
- ATTRACTIONS
- TRAVEL TIPS
- CLIMATE
- PEOPLE






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